Rawfusion are delighted to announce our own brand named “Pursonaility”.
A luxurious, unique and elite collection of purses to hit stores for Autumn/Winter 2009 each designed with its own individual “Pursonailty” and inspired by you.
Attention is paid to every dazzling chic detail, whether you’re a flourishing business woman with a touch of class like lucia and need plenty of room for your countless cards, or a glamourous ladt who wants something special to attend those star-studded occaisions like Marianne, you are sure to find a style designed especially for you.
Rawfusion sales force has already made significant sales for the first seasons brand including national retailers which reflects the luxurious quality of our product range.
For more information please see our brand section for Pursonality. .
Rawfusion are delighted to announce that we have been selected to hold the European licence to design fashion accessories for the well known Ringspun Brand. The first collection (already well on the way to production) will be for Autumn/Winter 2010. The accessory offering will cover a new and exciting approach to men’s and ladies designs. The collections will co-ordinate in harmony with the apparel line and will compliment in-store merchandise. The collections are currently being developed with the vision to bring together multi fabrics/hardware and branded treatments.
The men’s collection focuses on the use of quality materials and finishing treatments – layering of branding from print, embroidery and metal embellishments thus mirroring the clothing elements. Quirky/unexpected details with full colour graphics hidden on the interior of the bags and wallets. Hand finished metal work to add a designer feel to a variety of leather treatments. Bespoke packaging will be available with every belt and wallet purchased from the men’s collection.
The women’s collection encapsulates the femininity of the clothing range whilst focusing on unique finishing elements to the accessories – use of metallic trims and hardware bring a designer feel to collection. The use of pleather finishes, emboss, embroidery and beading / sequin embellishments all add an individual take on each design. Deep sensual autumninal colours are used to create a luxe range of accessories. Use of multi chain and metal branded designs with fun printed linings.
Managing Director, Malcolm Dyl said “This appointment is recognition of our unique approach to design and also our design teams ability to preserve Brand identity and yet ensure we have a commercial product that firmly reflects current trends in the market”
Our latest brand shows Rawfusions ability to “ride the credit storm” and ensures that we remain well placed to design and manufacture branded fashion accessories as the retail market recovers.
Welcome to our redesigned Rawfusion site. As our name changed from Rawhide Accessories in Oct 2008 it was also important that the rejuvenation of our company was reflected in our website. Please take some time to visit our current brands section where you will get a flavour of the brand direction and what we have achieved. If you are a retailer and interested in our brands please use our contact page to contact sales, if you are a European retailer please look at our distributors page to find your nearest contact in your own country. Perhaps you are interested in us designing product for your own label such as the recent successful partnerships we have had with customers such as Bank and Henleys. Check out our private label case studies. Whatever your interests are for Rawfusion please register with our mailing list so that we can keep you updated on new events. For those more tech savvy please make use of the RSS feed on our site to keep you in touch with future events. Enjoy!
On Friday 10th October 2008, Rawfusion were awarded Business of the year. This award was sponsored by Business Link Yorkshire and is a great achievement for all the staff.
Malcolm Dyl, managing director, was delighted with the award and praised the efforts of his staff.”It has been the drive of our people which has got us to where we are now and it will be our staff who will take us to the next level in these challenging times.”
For more information, please follow the link below:
The new name better reflects our expertise in fusing cutting-edge accessory and apparel design, with iconic brands seeking to meet the unique challenges of the fast fashion industry.
We started in 1989 and have vastly expanded our range from belts to the design, manufacture and distribution of branded accessories and apparel throughout Europe.
“Over the past 18 years our business has evolved alongside our growing expertise within the fashion industry. Our success has stemmed from our ability to listen, design and deliver - understanding the brand’s requirements, working closely with them to design quality products and providing established distribution channels throughout Europe. The name Rawfusion depicts how we take these elements and translate a brand’s identity across a range of fashion items, increasing the brand value as a result.” Malcolm Dyl, Managing Director.
Our head office and manufacturing facilities will remain in Yorkshire and we will still offer a full in-house infrastructure of design, sales, marketing and distribution.
Rawfusion’s office in Hong Kong will continue to employ local people with a vast knowledge of design and sourcing, further strengthening our position and knowledge of the market.
Rawhide successfully held a European Distributor’s Conference at the newly refurbished Bridlington Spa Conference Centre on the 26th June. Highlights of the event included a catwalk show, with models showing off Pacha, Playboy, Chupa Chups and Chilli Pepper Spring 2009 collections, as well as a presentation outlining some of the new brands and licenses to approach Rawhide.
Keep your eyes peeled for footage from the event to be posted!
As part of the presentation to the distributors, a short film was put together showing the different areas of the Rawhide business and each team working towards a common goal. You can view the video below.
Following Pete Tong’s departure from Pacha, the Ibiza superclub has revealed that it will continue as ‘Pure Pacha’ with a rotating line up of big name stars, including Basement Jaxx, Faithless, Sander Kleinenburg and Steve Angello.
Get an insight into the mind of our Managing Director, Malcolm Dyl. Check out his interview in this weeks Drapers magazine, or head to the Drapers website and read the interview online here.
To celebrate the Spring 08 Launch of the Chupa Chups Fashion & Lifestyle Collection we came up with a fun promotion that everyone could get involved with.
We asked all of our valued retailers to participate in our Chupa Chups National Shop Window Promotion.
The prize for the best window was something a little special. We offered a limited edition Megatin containing 1000 lollipops. The tin stands a whopping 40cm high x 30cm across and is crammed full of all the best Chupa Chups lollipop flavours.
We had a fantastic reaction to the competition with photos of window displays arriving nearly every day.
After looking at all the individual entries our panel of judges eventually decided on the winning entry.
The Megatin was awarded to Samantha at Classified in Whitby, North Yorkshire. I think you will agree from the images below that Classified have gone all out to produce a cool window display with live models, an authentic vending machine, Chupa Chups stickers and backdrops. Well done guys!
We would also like to take this opportunity to thank everyone who entered the competition for their hard work and support of the Chupa Chups brand.
Keep your eyes peeled for the Winter 08 promotion, more details to be revealed shortly.
Last night Pacha Accessories appeared on “Coleen’s Real Women”. Coleen McCloughlin travelled to Ibiza to find a “real woman” to be the face of Pacha 2008. Libby Severn was the lucky winner and took part in our Autumn 2008 photoshoot in Ibiza. Libby will also accompany the staff at Pacha in attending the Barcelona trade show “Bread and Butter” in July.
Congratulations again Libby, you’ll have a fantastic time working with the guys at Pacha!
