History
Rawfusion was first established in 1989 predominantly as a men’s belt manufacturer, supplying both independents and multiples, aimed at the casual side of the market.
In 1995 there was a change of management which brought about a different approach to moving the business forward, and the company decided to no longer manufacture its own belts, but to outsource all of its products.
It was decided to move into the branded market by acquiring certain licenses for bags, belts, headwear, eyewear, jewellery, umbrellas, luggage, lifestyle products and apparel. From this point on the business has grown from strength to strength both in the UK and within Europe.
Over the years we have collaborated with many well known brands, including Ben Sherman, Firetrap and Kangol, and have supplied many leading retailers such as Selfridges, Harrods, Next, House of Fraser, El Corte Inglés and Gallerie La Fayette.
However, Rawfusion are not just a manufacturer of some of the biggest names in the branded fashion market; they have an unparalleled understanding of placement, direction and the philosophy of the brands that they work with.
This understanding is exactly what makes us a leader in our field and why almost on a weekly basis, brands approach us to develop, supply and take this rapidly growing product area to the market place in collaboration with their business.
The company’s growth has recently been recognised by the business elite who included Rawfusion in the “Top 100 Fastest Growing Companies in the UK”, which in itself is a massive achievement as it was compiled across many business sectors.
This recognition has not only increased our focus but has also encouraged us to invest in our own personnel as well as the network of business associates with work with throughout the world.
At present the company hold the accessory and jewellery licences (UK & Europe) for Playboy, Pacha and the Apparel & Accessory Licence (UK & Europe) for Chupa Chups, and our latest acquisition being the Accessory Licence for Chilli Pepper (Worldwide).
As a Licensing Partner we can offer a full in-house infrastructure of design, sales (European wide), marketing and a great strength being, understanding brands needs and the capability of building and maintaining brand positioning.